Content Contributor: Wendy Busse-Coleman
At a recent Yankees playoff game, global music star Bad Bunny stayed seated during "God Bless America" while most people around him stood. Reports say this was his way of quietly protesting remarks from President Trump that questioned his American identity. It was a small moment, but it made a big statement.
Bad Bunny is set to headline the 2026 Super Bowl halftime show, a performance watched by millions. It’s a time for unity, family, and national pride. But it makes me wonder: What message are we really sending?

U.S. Patriotism and Protest: A Tension We Keep Revisiting
Public figures have often sparked debate with their actions during patriotic moments. From athletes kneeling during the national anthem to artists raising their voices against injustice, America has long walked the delicate balance between unity and standing up for what is right.
The Super Bowl isn’t just another event—it’s a cultural phenomenon. It’s a time when families connect, friends celebrate with unbridled excitement, and people come together to share the experience. More than just a game, it’s an opportunity to highlight what truly matters.

The Halftime Show: Entertainment or Endorsement?
Bad Bunny's talent? No question about it. He's a global sensation, repping Latinx pride and smashing genre boundaries like no one else. (Not exactly a worldwide hit I know at 65!) But let's be real—when the NFL picks a halftime headliner, it's not just about how talented they are. It’s about the vibe. It’s about what we celebrate, what we stand behind, and what we bring into our living rooms.
Choosing an artist who recently decided not to stand during a patriotic song, regardless of the reason, sends a message, doesn’t it? While some may view it as a celebration of free expression, to me, it feels like disregarding shared values and mutual respect.

What Do We Want the Super Bowl to Represent?
This moment invites reflection. Not outrage. Not cancellation. But conversation.
- Can we hold space for both unity and protest?
- Should public rituals demand participation, or allow quiet dissent?
- What do we want our national celebrations to say about who we are?
As someone passionate about building brands and spreading meaningful messages, I believe in the power of small details to create a big impact. Stories, in particular, have an incredible ability to connect people on a deeper level. And let’s face it—when we celebrate cultural icons, from halftime performers to cherished traditions, we’re actively shaping the identity and spirit of our nation. I truly love this country. I have immense respect for anyone and everyone who puts in the effort to make it extraordinary. Even today, every time I hear the National Anthem or "God Bless America," my heart swells with pride, and I feel a wave of goosebumps—an unmistakable reminder of how much it means to me. You don’t have to agree with everything, but showing respect for the American flag and our national hymns is something we can all embrace.
Let’s make thoughtful choices. Let’s have honest conversations. And let’s remember—respect isn’t just about taking a stand; it’s about truly listening.
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