Content Contributor: Wendy Busse-Coleman
Why Language Is Our Most Powerful Tool to Connect or Hurt
Words are everywhere - in our headlines, our homes, our feeds, and even in our hearts. They’ve got the power to lift us up, teach us something new, or give us a boost, but they can also twist things around, push us apart, or tear us down. That whole "Words can build or break" thing? It’s not just a nice saying; it’s a reminder. Every time we chat, post, or run a campaign, we’re deciding the kind of world we’re helping to shape.
Words That Bring Us Together: Building Real Connections
Words are pretty amazing, aren’t they? They can bring people together, make someone feel seen, spread a little joy, or clear things up when life gets messy. When it comes to advocacy, words call out what’s wrong and get others on board to fix it. In branding, they show who you are and help build trust. And in the everyday moments, they add a little bit of magic—like a handwritten note, a kind word, or just saying, “I see you” when it’s needed most.
Building words are:
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- Honest, but not harsh
- Straightforward, but not uptight
- Caring, but not over the top
They don’t just share info—they shake things up.
Words That Hurt: Why They Matter and What They Do
But words can hurt too. They can mess with your head, twist the truth, and shut people down. On the news, you see how the way things are worded can skew reality. On social media, you’ve probably noticed how a certain tone can blow things out of proportion. And in relationships, careless words? Yeah, they can leave scars that stick around.
Breaking words often:
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- Brush off or twist what someone’s going through
- Use tone or confusion as a way to manipulate
- Amplify fear, shame, or division
Sometimes, it’s not about what’s said—it’s about what’s left unsaid. Silence can hit just as hard when it hides the truth or holds back support.
Rebuilding with Intention: A Language of Repair
So how do we choose words that build? It starts with intention. Before we post, speak, or respond, we ask:
- Is it true?
- Do you really need it?
- Is it nice?
- Does it make sense?
In advocacy, we use words to make things clear, not to mess things up. In branding, we use them to connect with people, not to trick them. In community, we use them to support, not control.
Rebuilding words sound like:
- "Gotcha, I hear you."
- "Let me clear that up."
- "Hey, I messed up."
- "What I actually meant was this."
- "You’re important."
Your Voice, Your Story
Whether you're whipping up a blog, nailing a caption, or speaking your mind when it counts, your words stick around. They shape how people feel, think, and react. They can lift someone up or hold them back, working as either a bridge or a wall.
Let's pick words that lift people up. Let's use language that helps, teaches, and inspires. Remember, being clear is being kind, and speaking the truth with a little care might just be one of the coolest ways to show love.
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